B2B Technology Marketing

That builds demand and generates sales qualified leads.

some of my customers

Buyers Don’t Care About Your Product or Service

They care about solving their problem. Your goal is to show them how you can help.
All that’s needed is to tell a good story, explain how you’re different, establish trust, spread your story where your ideal customer hangs out, and facilitate a smooth online conversion path.
Acting as a freelance CMO I help technology start-ups through that process, implementing marketing activities that generate demand and deliver sales qualified leads (SQLs).

Services

  • CMO as a Service

    CMO as a Service

    I orchestrate the entire marketing process, all the way down to sales. This includes planning and prioritizing activities, building sales and marketing tools, optimizing website conversion rates, generating content, managing third-party contractors, and formalizing a lead funnel and handshake with sales. In short, I help you establish full marketing operations without the need to invest in a full-time marketing VP or CMO.

  • Marketing Strategy and Planning

    Marketing Strategy and Planning

    I build a strategic marketing plan tailored to your budget and business goals, with a realistic timeline. This includes developing a content strategy, distribution channels, demand generation activities, and measurable KPIs.

  • Messaging and Positioning

    Messaging and Positioning

    Does your value proposition take the form of “this is what we do and what makes us great,” or is it about the customer’s problem and how to resolve it? Do you clearly communicate why a prospect should pick you and not the competition? While the reasons are there, they often are not articulated. I help you create clear messaging and detailed positioning, which can then be conveyed consistently in all your marketing materials for the most effective impact.

  • Content Development and Distribution

    Content Development and Distribution

    I begin by ensuring you have the minimum set of tools, including a website optimized for conversion, product or company data, and success stories. Next, I prioritize and develop content with maximum ROI potential. Together with your subject matter experts, we focus on creating deep, educational content that your potential customers will want. We then make sure it’s seen by the right people using organic and paid content distribution, as well as influencer marketing.

  • Account-Based Marketing

    Account-Based Marketing

    Rather than spend time and money on unfocused marketing efforts, I build targeted marketing campaigns that specifically address your ICP (ideal customer profile). This is accomplished primarily through organic and paid LinkedIn campaigns.

  • Sales Funnel Reverse Engineering

    Sales Funnel Reverse Engineering

    Many marketing managers focus on top-of-funnel metrics – growth of website visitors, eBook downloads, and email contacts. I prefer to focus on the bottom of the funnel. How many sales-qualified leads were there this quarter? Where did they arrive from? What’s the conversion rate of your demo or pricing page? This ensures that your marketing efforts are focused on the end goal, rather than metrics that do not move the needle.

Why Bald Marketing?

Everybody talks the marketing talk: lead generation, nurturing, SEO, PPC, ABM, A/B testing, landing pages, conversion rates, social media, gated content, customer journey.

But can your marketing agency understand your technology, clearly spell out your competitive advantages, and turn your in-house tech lingo into customer-focused content? Is the focus on an aesthetically pleasing website or one that generates bottom-of-funnel conversions? Are your marketing operations and activities based on data, with a goal of continuous improvement?

With over 15 years of experience working with various B2B software and hardware companies of all sizes, I do that and more. My data- and results-driven marketing approach will save you time, optimize the use of funds and help you generate sales results.