Harry Beck’s 1933 London underground map is considered a design classic. Despite many attempts at improvements, the map has largely remained unchanged throughout the years and is considered one the best graphic designs coming out of the UK. At the time, however, the London map was considered revolutionary. Earlier map versions had literal representations of [...]

Can you generate qualified leads without purchasing expensive (and usually obsolete) mailing lists?  With the the right content, you can. In this case, the content was packaged as a series of eBooks containing educational, non-promotional content focused on the target audience.  The result – over 500 qualified leads. Customer: Ayehu Software is a startup company operating [...]

I’m privileged with having access to the Analytics data of several B2B companies for whom I provide services. This allows me to view, re-view, and analyze the results of online content. Today, at about the time my head started spinning from all the data, I noticed something. Or at least, I think I did.  While US [...]

Articles, blog posts, ebooks, targeted email, FAQs, infographics, podcasts, reference guides, video demos, webinars, white papers. So many words, so little time. Is it worth it? Seems it does. Here’s why.

Customer case studies are one of your strongest marketing tools. A success story delivers the credibility of a 3rd party and can speed up the sales cycle.  Unsurprisingly, prospects place more weight on what others say about you, rather than what you say about yourself. So, how about making sure you make the most out of [...]